Page 38 - The police annual report 2016 annual report 2016

38 THE POLICE, ANNUAL REPORT 2016
tys' (The Police: Domestic Disturbance Call). In addition, 56 episodes were produced for broadcast in 2017.
In social media, the police have around 850,000 followers. In Facebook alone, the po- lice units have a total of over 640,000 follow- ers. The police units and experts created new pro les in Facebook, Twitter and Instagram, for example. Thousands of social media posts were published in different channels, the most popular ones reaching some 1.5 million people.
Over the year, material for the police's new video channel was planned and shot. The intention is to publish at least one hundred videos in six different categories on YouTube to celebrate Finland's anniversary year. In addition to service providers, the Haaga-Helia University of Applied Sciences was involved in the cooperation. The rst video bloggers, or vloggers, of the police were also trained and equipped.
Police Day events were organised in August at 22 locations, in each police department's area. There were around 30,000 visitors in total. The main themes were traf c issues and the police e-services. The event was marketed on the website with a Police Quiz that allowed visitors the gauge their police knowledge through 50 questions. The quiz was taken 30,000 times.
The theme of a panel discussion in the Suomi Areena in Pori was: What makes the Finnish police the most trusted in the world? Police operations and equipment were showcased on the Kansalaistori square.
Over the year, the e-services for passport and security sector licences were marketed, as well as the new look of the passport and iden-
tity card and the new distribution network. The police also participated in several joint communications campaigns of the authorities, including the #rohkee drunk driving campaign, safety on pedestrian crossings, and the Emer- gency Number 112 Day.
During the year, the police issued approx- imately 9,500 media releases. There were almost 200 media brie ngs and other meetings with journalists. The assessments given by journalists have improved com- pared to the previous year (the Yritysviestintä 2016 report) in all measured areas of online communications, social media, availability of communications personnel, rapidity, quality of communications materials, and openness. The journalists graded the police's communica- tions at 7.5 on a ten-point scale.
Thousands of news articles were published on the police intranet, Sinetti. Four issues of the electronic personnel magazine, TUTKA, were published. Almost all police units participat- ed in its creation. One issue had up to 9,300 readers.
The National Police Board piloted an internal campaign with the objective of promoting
the ow of information, work practices and the functionality of the work community and success at work. The campaign will possibly be also implemented nationally. n