Page 34 - Intangible value
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Competitiveness
through
design expertise
ECONOMIST SAMULI RIKAMA AND MINISTERIAL ADVISER KATRI LEHTONEN MINISTRY OF EMPLOYMENT AND THE ECONOMY
We are used to focusing on technology when today we should be focusing on usability. In this respect, we are behind our Swedish competitors, who develop products and services that can be used without instructions, and they say the devices are also fun to use. IT COMPANY
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