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FIGURE 1
”IN WHICH OF THE FOLLOWING ACTIVITIES HAS YOUR COM- PANY MADE USE OF DESIGN IN THE LAST THREE YEARS?” (N=163)
MARKETING AND COMMUNICATIONS
PRODUCT DESIGN AND DEVELOPMENT
DEVELOPMENT OF INTERNAL PROCESSES AND ACTIVITIES
SERVICE DESIGN AND DEVELOPMENT
SPATIAL DESIGN
DEVELOPMENT OF BUSINESS ACTIVITIES
10% 20% 30% 40% 50% 60% 70% 80% 90%
CONSTANTLY OR OFTEN FROM TIME TO TIME
Company survey and case studies
SECTORS IN WHICH USE OF DESIGN EXPERTISE WAS ESTIMATED TO BE SIGNIFICANT WITH REGARD TO BUSINESS, I.E. INDUSTRIAL COMPANIES, SOFTWARE SERVICE COMPANIES AS WELL AS COMPA- NIES PROVIDING OTHER INFORMATION-INTENSIVE BUSINESS SERVICES, WERE SELECTED AS THE TARGET GROUP FOR THE SURVEY. SERVICES COMPANIES WERE SELECTED AS PILOT PROJECTS TO COMPLEMENT THE TRADITIONALLY FAIRLY INDUSTRY-ORIENTED VIEW ON DESIGN. ESPECIALLY AS THERE IS AN EMPHASIS ON DEMANDS ON USABILITY AND CUSTOMER-ORIENTATION FOR SOFTWARE SERVICE COMPANIES, THE FIELD APPEARS INTERESTING IN TERMS OF DESIGN. THE CASE STUDIES IN THE REPORT WERE IMPLEMENTED TO PROVIDE ADDITIONAL TO THE INFORMATION CONTENT GATHERED IN THE COMPANY SURVEY.
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