Page 3 - Intangible value

Contents
4
For
OLLI REHN
6
INTANGIBLE VALUE CREATION IN BUSINESS OPERATION
INTANGIBLE INVESTMENTS
JYRKI ALI-YRKKÖ AND MIKA PAJARINEN
10
How intangible value
is created - services as a source of growth PEKKA LINDROOS
12
The new wave of business activity
NEW WAVE COMPANIES BASE THEIR SUCCESS ON CREATING ABUNDANT VALUE
NUPPU GÄVERT AND VILLE TIKKA
THE STRANGE BEHAVIOUR OF INTELLECTUAL CAPITAL IN THE LIFE OF AN ENTREPRENEUR
MARKUS LEIKOLA
NEW WINDS BLOWING IN THE SWEET FACTORY
ARTO MURTOVAARA
18
Digitalisation has changed the operating environment of companies
DIGITALLY ORIENTED SMEs STAND OUT IN THE MASS OF COMPANIES
SAMULI RIKAMA
30
Management as a tool in value creation
ANU PUUSA
34
Competitiveness through
design expertise
SAMULI RIKAMA AND KATRI LEHTONEN
eword
ts related to intangibility
38
Utilisation of intangible investments
INTANGIBLE INVESTMENTS STEER THE ECONOMY
SAMULI RIKAMA
IS IT POSSIBLE TO INVEST IN INTANGIBLE VALUE?
TIMO ARGILLANDER
25
The role of intangible investments
in the economy
JYRKI ALI-YRKKÖ AND MIKA PAJARINEN
Concep
THE TRANSFORMATION OF THE MEDIA IN A NUTSHELL
MARKUS LEIKOLA
INTELLECTUAL PROPERTY RIGHTS (IPR) AND HOW THEY ARE USED
MIKKO HUUSKONEN
COMPANIES’ INTANGIBLE ASSETS ARE STILL PRIMARILY IN FINLAND
JYRKI ALI-YRKKÖ AND SAMULI RIKAMA
3