Page 5 - Intangible value

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Intangible ideas in business management and custom- er service can also be very small in terms of investment costs, but possible to implement swiftly. They are rarely rights protected by IPR. The customer’s needs and the productivity of joint value creation are a more important angle of view than a strictly regulated contract model.
Finnish content industry companies are seldom drivers creating value but more like subcontractors, perhaps excluding the most successful companies in the gam- ing industry and software development. We need more successful examples and need to learn more from these examples in different elds. Research talks about a ser- vice-oriented customer relationship, which is replacing the traditional production-oriented thinking.
This publication is a welcome addition to the discus- sion, not only to nd new sources of well-being, but also to open up a new angle to business and innova- tion policies. There is a great need for a path for Finn- ish companies to rapidly increase their value added in global markets. As our aim is to keep doubling our ex- ports I believe it is particularly the services that create value for the customer that are the biggest opportunity for both the manufacturing industry and services.
Private services constitute one half of the national economy and improving their productivity is vital. By de- veloping intangible value creation, the development of productivity will follow the right path, by expanding oper- ations, providing employment and on the basis of con- stant innovation. I hope this publication will widen the discussion about how the new challenges in intangible value creation can be taken up successfully in Finland. We can only afford to be at the forefront of that success.
MINISTER OF ECONOMIC AFFAIRS OLLI REHN