Page 69 - Työpoliittinen aikakauskirja

Työpoliittinen aikakauskirja 1/2017 Recent employment and entrepreneurship studies
Recent employmet and entrepreneurship studies
Good working life as Finland´s competi- tiveness factor: report of the working life brand group (2017), Tuomo Alasoini; Juha Antila; Niilo Hakonen; Mervi Hasu; Maija Lyly-Yrjänäinen; Merja Niemi; Terttu Pakari- nen; Elise Ramstadt; Hannu Stålhammar
Publications of the Ministry of Economic A airs and Employment 42/2016
This report contains a proposal for the steer- ing group of the Working Life 2020 project on how the Finnish working life brand should
be strengthened. The objective of the develop- ment of the working life brand is support eco- nomic growth in Finland in the long term, to help Finland to succeed in international coop- eration and to elevate Finland´s status as exam- ple and inspiration for others. Primary clients of the working life brand work include foreign investors, companies, workforce and consumer clients.
Three narratives have been written in support of the development of the working life brand. The focus area of the skills narrative is that the Finnish working life represents top expertise in the world. According to the cooperation nar- rative, the Finnish working life represents the
most highly developed cooperation in the world. The safety narrative is based on the view that the Finnish working life represents the safest envi- ronment in the world.
The group proposes that the strengthening of the working life brand is linked as part of the Team Finland network activities, the Made by Finland concept coordinated by the association for Finnish Work and the communications of the Working Life 2020 project. In addition, practical means how the key actors in the Working Life 2020 project can participate in the working life brand work should be examined.
Self-employment and sharing economy in the changing working life (2017), Marika Koramo; Janika Keinänen; Olli Oosi; Mikko Wennberg / Owal Group Oy
Publications of the Ministry of Economic A airs and Employment 13/2017
The report examines the current extent of self-employment and its outlook for growth in Finland, as well as the signi cance of self-em- ployment based on the sharing and platform economy in the future labour market.
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