Page 8 - Intangible value
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INTANGIBLE INVESTMENTS
RESEARCH DIRECTOR JYRKI ALI-YRKKÖ AND RESEARCHER MIKA PAJARINEN / ETLATIETO OY
With intangible investments, the company seeks to improve its success in the market. Companies invest in intangible capital in order to gain bene ts that are mainly realised in three ways.
HOW ARE INTANGIBLE INVESTMENTS TURNED INTO ADDED VALUE?
Company
ADDED VALUE CREATED BY THE COMPANY IS SOLD TO THE CUSTOMER AS A PRODUCT OR SERVICE
1. ADDED VALUE CREATED ENTIRELY FROM INTANGIBILITY
Services
INTANGIBLE INVESTMENTS BY COMPANIES
INNOVATIONS FOR INTERNAL USE
2. ADVANTAGE F R O M EFFICIENCY
3. INCREASING THE VALUE OF TANGIBLE PRODUCTS WITH INTANGIBLE INVESTMENTS
Physical products
Customer
THE CONDITION FOR THE COMPANY'S SUCCESS IS THE VALUE CREATED FOR THE CUSTOMER
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