Page 7 - Intangible value
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INTELLECTUAL CAPITAL
Investments or insight may cre- ate intangible capital, which can be protected. The dif culty in deciding on a value for the capital is often a challenge in nancing business activity that utilises the capital
PROTECTION VALUATION
TANGIBLE VALUE
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INTANGIBLE VALUE / VALUE ADDED
Added value created by a com- pany in a product or service is economically signi cant if it is based on understanding the customer's needs and creates value for the customer.
Many qualities can create val- ue for the customer: durability, ethicality, aesthetic appear- ance, usability or some other personal need or value.
A successful business idea is about an insightful idea, and the speed to recognise the custom- er's needs and respond to them.
